Want an extra push to achieve your goals? According to recent research, you might be able to boost your motivation by 50 percent by simply reframing an incentive. Researchers at the University of Pennsylvania found that people who focus on losing a reward are more motivated to exercise than those who focused on gaining a reward. In the study, 281 adults were given a goal of taking 7,000 steps per day. One group had a “gain incentive”: They earned $1.40 each day they achieved the goal. Another had a “lottery incentive”: They got a chance to win $1.40 each day they achieved the goal. And the third group had a “loss incentive”: They were given $42 upfront each month but $1.40 was deducted each day the goal wasn’t achieved. Some were also assigned to a control group with just daily feedback but no financial incentive. After 13 weeks of tracking plus and additional 13 weeks with feedback but no incentives, those in the loss- incentive group met the goal 50% more than the control group or those in the gain-incentive groups.
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